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Founded in 1999, Sichuan Bohong Group has now grown into a multi-faceted group company engaged in manufacturing of auto parts and auto sales and services as well as real estate and financial investment. 

After more than 10 years hard work and rapid development, by the end of 2011, Bohong Group has grown into a company of over 2,800 employees, affiliated by over 30 wholly-owned or controlled subsidiaries, with a total asset of 5.83 billion yuan and annual sales revenue of nearly 4 billion yuan.

In order to implement all-around sustainable development and achieve its globalization strategy, Bohong Group has established Beijing Strategic Headquarters, Shanghai Marketing Headquarters, Chengdu Operation Headquarters and offices in Frankfurt, Toronto, Hong Kong, etc. as a step to extend its outreach nationally and internationally.

Bohong Group has now developed into a company growing rapidly in various industries such as manufacturing, automobile and real estate supported by rich resources of natural conditions, social contacts and industrial facilities.

The Group Company has positioned its manufacturing business as a global leader in casting and forging industry to challenge all the competitors of the world. To achieve this goal, Bohong adopts the strategy of concurrent development in the form of self-expansion, joint venture and merger and acquisition. As a result of self-expansion, the Haosheng Project Phase I was put into operation in Dec. 2010 with an investment of 926 million yuan and the Phase II Project is expected to be completed and put into operation by June 2013 with a total investment of 1,658 million yuan. At that time, it will become the largest domestic auto parts and castings production base.

As an initiative to develop in the form of joint venture and partnership, on April 11, 2012, Bohong signed an agreement with EB to establish a joint venture in Sichuan to provide cylinder accessories for Audi and Volkswagen EA888G3 cylinder, and the production capacity at the early stage is 1 million sets. In addition, Bohong has reached the intent of joint venture with the German Wintersteiger AG, the largest commercial block producer in the world, and a joint venture company will be established in Dujiangyan to produce blocks.

With respect to merger and acquisition, by April 2012, Bohong has completed the delivery of acquisition of the Wuxi Plant of Norlong, to take in the production base in Wuxi. In June 2012, Bohong signed the final stock acquisition agreement with Wescast, a company listed in Canada with 110 years’ operation history, to conduct a 100% acquisition of seven factories in US, Canada, Hungary and China and a R&D Center in US$245 million (stock purchase and liability assumption included). Such acquisition is the largest industrial acquisition in the history of Canada-China trade, and the fourth largest acquisition of the China’s automobile industry. On July 13, 2012, a new conference for the aforementioned acquisition was grandly held in Chengdu, at which, Liu Jie, Vice Governor of Sichuan Province appeared. Zhang Meiying, Vice Chairman of the Chinese People’s Political Consultative Conference, and Su Bo, Deputy Minister of the Ministry of Industry and Information Technology sent congratulatory letters to confirm and congratulate the successful acquisition of Wescast Industries Inc.

According to the “Twelfth Five-year Plan” for the manufacturing formulated by the Group’s development strategy, the production capacity of various black castings, non-ferrous castings and forgings is predicted to be 1.1 million tons per year, and the output value to be 20 billion yuan by the end of 2015.

With the base rooted in Sichuan and business covering the whole Southwest China, automobile industry of the Group is striving to establish a cluster of modern automobile 4S shops with “powerful brands network, high profitability, excellent managerial team and leading corporate culture”, and grow into a leader in the auto service industry in the Southwest China. By the end of 2011, automobile industry of the Group is doing business for fifteen brands like Shanghai Volkswagen, Faw-Volkswagen, Skoda of Shanghai Volkswagen, Beijing Hyundai, Buick, Nissan, Faw Mazda and Changan Mazda etc., with more than forth 4S shops located at Mianyang, Deyang, Guangyuan, Leshan and Meishan of Sichuan Province, Zhaotong of Yunnan Province and Hanzhong and Baoji of Shaanxi Province.

Real estate business of the Group bears responsibilities to serve for the development and operation of manufacturing business and automobile business by taking initiative in making available land resources reserve, civil engineering support, landscape greening, post-stage property services and other preliminary support and post-stage services in the business expansion of those two divisions. By integrating real estate development, property service, landscape engineering and ecological agriculture as well as tourism and hotel industry as a whole, the real estate business has become the comprehensive industry division.

The Group has consistently paid attention to the corporate cultural construction, and has successively set up and improved the Party Committee, Union, Communist Youth League and Women Organization, brining the Group’s functions into full play. The Group attaches great importance to the establishment of employee lawful rights and interests guarantee system, makes effort to enrich employees’ off-work cultural life and improve the overall collective quality. Meanwhile, Bohong is full of enthusiasm about social commonweal activities, has founded the “Funds for Needy Employees”, actively donates materials and money to those in need in the society, is brave to shoulder social responsibilities, so as to establish a good corporate image in the society.

Bohong keeps on transcending. Facing the challenge of the market, Bohong Group is striving to achieve its great vision of “Open up to the Outside World and Create a Diversified Century-old Group” with an open mind and positive attitude, for purposes of achieving the specialization, modernization, internationalization and collectivization.

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